We Help CEOs Discover What's Really Killing Growth—Through Revenue Intelligence
You can't walk into another board meeting with competing theories. You need one answer—backed by what buyers actually said, confirmed by what your data actually shows. That's Revenue Intelligence. That's what keeps your job safe. That's what we deliver for you.
25+
Years Industry Expertise
125+
Advisory Engagements
400%
Average Client ROI
As a CEO, When Growth Lags Expectations, You Need Answers.
But Everyone Has Their Own Version of Truth.
Growth is stalling. The finger-pointing has begun.
Sales blames marketing for unqualified leads. Marketing blames sales for poor follow-through. Product accuses both of ignoring the roadmap they built "based on customer feedback." Customer Success insists they had no warning before churn—while sales says CS ignored the red flags.
Everyone has proof they're right. Everyone has someone else to blame.
Yet nobody in your organization actuall knows:
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Why that "sure thing" deal really died
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What competitors are actually saying to win deals away from you
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Why "happy" customers churn without warning
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Which features buyers actually care about vs. what your team thinks matters
Every team has dashboards proving they're right. Nobody has actually asked the buyer.
The result: Massive waste. Constant conflict. Missed targets. Preventable losses.
Revenue Intelligence That Ends the Guessing
JK Research delivers what your technology can't capture on its own: the unvarnished truth about why buyers really buy, why deals actually die, and why customers truly churn.
We leverage your existing technology—CRM data, marketing systems, conversation intelligence platforms—and combine it with systematic buyer research through confidential interviews with your wins, losses, and departures. This isn't surveys or opinions; it's the fusion of quantitative analysis and qualitative buyer truth that creates your Single Source of Revenue Truth.
Our Three-Phase Approach
Research
Uncover the Truth - Systematic buyer intelligence through actual conversations
Strategy
Transform Truth into Action - Focused improvement plans that address real gaps
Execution
Make Change Happen - Implementation support to ensure insights become revenue impact
The Big 6 - When CEOs Call Us
Poor Performance / Missed Targets
When the board wants answers and your teams only have excuses
Unexpected Customer Churn
When a “happy” customer blindsides you by leaving
Team Conflict / Misalignment
When sales and marketing spend more time fighting than selling
Competitive Losses
When you keep losing to competitors you know you’re better than
PE / Investor Scrutiny
When investors need validation of revenue quality and growth potential
New CEO/CRO
When you need ground truth fast, without politics or spin
What Revenue Intelligence Delivers
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30%
revenue growth after aligning on true buyer priorities
40%
faster sales cycles when you stop selling what doesn’t matter
25%
reduction in churn by addressing what customers actually value
50%
decrease in team conflict with a single source of truth
Testimonial Videos
